Posted: February 21st, 2010 | Author: Rita | Comments Off


I am continually amazed when I travel this country and witness the change from boreal forest to sweeping wheat plains to the high desert, especially moving from the midwest to the California.
And for a girl from the Midwest, it’s always the flora and fauna that captivate me! Madge and I were out in Palm Springs last month and toured the desert –– yes, in the middle of winter! Probably not the best time to witness all the landscape has to offer, but so interesting, none-the-less.
I shot a few images during my travels –– here’s my personal picks of the week!
| Filed under: Musings | Tags: cactus, desert, iphone app, palm springs, toy camera
Posted: February 19th, 2010 | Author: Rita | Comments Off

Modernism Week is just winding down in Palm Springs and Viewville was there!
It was a week chock full of events that promoted the desert-modern aesthetic in and around Palm Springs and the Coachella Valley.
Sometimes it’s called mid-century. Sometimes post-war. Sometimes 50s style. Whatever you call it, it’s a clean and simple style with an elegant informality. From sleek architecture to colorful Vegas style, Modernism covers a lot of ground.
Keep the style alive and swing by Viewville –– and check out our picks that will turn any space into “modern” in a heartbeat!
| Filed under: Editor's Picks | Tags: 50s style, coachella valley, modernism, palm springs, post-war
Posted: February 12th, 2010 | Author: Rita | 1 Comment »

If you’re a fan of Modernism, you should be in Palm Springs this week! Or any week, for that matter –– because they wrote the book on Mid-Century Modern.
And right now, the city is buzzing, celebrating everything Modern! From tours of private homes designed by Albert Frey to an exhibit of Leland Y. Lee’s architectural photographs to Frank Sinatra’s Twin Palms Estate Tour (sorry, sold out!) there is so much –– where do we start!
Well, personally, I’d start out at the Modernism Show Preview Cocktail party and move onto the Martini Party, with a stop over at the Vintage Airstream and Trailer Show at the Ace Hotel & Swim Club. And that’s just the itinerary for tonight!
And one of our friends is carousing around town for the week — we’re anxiously awaiting her daily check-ins and photographs! Since we can’t be there in person, we’ll live a little vicariously!
Viewville will be represented at the Modernism Show Silent Auction, where we’re featuring a few prints by Buck Holzemer. His Salton Sea Resort (below left) and Desert Cables (below right) are proof that he spent some time wandering through the desert in and around Palm Springs.


| Filed under: Musings | Tags: buck holzemer, mid-century modern, modernism week, palm springs, salton sea